Hugh Treacy joins Isobel to head up activation spin-off

hugh treacyAd agency Isobel is launching a brand activation division, dubbed Isobel Street, and has drafted in former Arnold KLP chief Hugh Treacy to head up the operation.
The agency was set up in 2003 by four former Banks Hoggins O’Shay chiefs, business development director Paul Houlding, head of planning Steve Hastings, and the joint creative directors Rob Fletcher, and Dave Alexander.
Isobel offers advertising, digital, content marketing and media planning; clients include Nestle, Savills, National Express, Danepak, Treasury Wine Estates and Werther’s Original.
Treacy, who becomes managing partner, joins from consultancy The Virtual Gardener, where he has been for the past 12 months.
Prior to that he spent over 20 years at KLP in its various guises, joining as an account director in 1995. In 2001 he was promoted to managing director and the agency rebranded as Euro RSCG KLP.
It then merged with Arnold London and rebranded Arnold KLP in September 2010. Treacy took over sole responsibility for running the agency in July 2014 when chief executive Phil Bourne left. Treacy left last year when Havas merged Arnold KLP with AIS London to create Field Day.

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