Former Arnold KLP executive creative director Rob Macdonald has joined independent shopper marketing agency Mars London as ECD, following a spell as a freelance.
Mars was founded in 2010, and its client list includes Coca-Cola, Molson Coors, Unilever, Samsung and Mondelez International. It also has a sister experiential agency, Mars Events.
Mcdonald, a well respected figure in the agency world, got his big break at Interfocus – at the time run by Matthew Hooper – where he was creative partner for two years.
He joined Arnold KLP in March 2002, when it was known as Euro RSCG KLP, and worked across its client portfolio which included Nokia, BMW and Bacardi.
In 2010, sister Havas agency Arnold merged with Euro RSCG KLP in London to form Arnold KLP, as part of a move to build a stronger global presence for the Arnold Worldwide network.
Macdonald left in 2011 to pursue a freelance career and earlier this year Havas merged Arnold KLP with AIS london to form Field Day.
In one recommendation on LinkedIn, Matthew Hooper said: “If I were to start an agency again, there are two people I would ask to join me, Rob is one of them. He has the rare ability to lead from the front by generating break through ideas that reinforce a brand’s values and sell more, he has the ability to inspire those around him so that they fulfill their potential.
“One of the very few who you know will give 110% and you will want if you are in the trenches. Above all, a genuinely wonderful person who is universally admired by clients and colleagues.”
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