Arnold KLP executive creative director Rob Macdonald has left the agency after nearly a decade to seek a new challenge.
Mcdonald joined the business in March 2002, when it was known as Euro RSCG KLP, from Interfocus where he had been creative partner for two years. It is understood that former joint creative director Simon Brotherson will now assume overall control of the creative department.
Last summer, sister Havas agency Arnold merged with Euro RSCG KLP in London to form Arnold KLP, as part of a move to build a stronger global presence for the Arnold Worldwide network.
Arnold’s clients include Alberto Culver, Ocean Spray and McDonald’s, while Euro RSCG KLP’s include Nokia, BMW and Bacardi.
Mcdonald said: “I’m a multi-diciplined art director. It’s was a ‘hands on’ job at KLP so I know my way around engagement ideas, activation ideas, big ideas, small ideas, promotional ideas. I’m an art director who can write a little. I know what 360 means. I’m comfortable with customer journeys. I know my on trades from my off and that packaging is the new POS (sometimes).”
Arnold KLP chief executive Phil Bourne said: “Rob’s a superstar. Boundless imagination, exceptional art director across multiple channels, inspirational leader of creative talent and probably the most productive creative I’ve ever had the pleasure of working with.”
