Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
CRM
Industry pays tribute to ‘wizard’ Professor Merlin Stone
Senior industry figures have paid tribute to leading customer insight expert Professor Merlin Stone, one of the most influential academics…
Salesforce targets AI boom with $4bn UK investment
CRM giant Salesforce – whose 150,000-plus global clients include Amazon, Marks & Spencer, Asda, Currys, Co-op, Samsung and L’Oréal in…
Burger King recruits Merkle for data-driven CRM brief
Burger King has appointed data-driven customer experience agency Merkle to handle its UK CRM account following a competitive pitch. The…
NS&I banks on TMW Unlimited for integrated account
TMW Unlimited has scooped the National Savings & Investments (NS&I) integrated marketing account, following a competitive pitch against Government roster…
Standard Life awards data-driven business to Merkle
Financial services giant Standard Life has appointed agency Merkle to support the end-to-end customer engagement transformation of its pensions and…
Armadillo double hire boosts top data and insight team
Bristol CRM agency Armadillo has strengthened its senior team with the double appointment of a new data strategy director and…
Think you’re too busy for wellbeing? Then think again
With recent research showing that 76% of professionals are experiencing moderate to high levels of stress – an increase of…
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…
Vonnie Alexander nets AAR job as Spong switches role
Kitcatt Nohr Alexander Shaw co-founder Vonnie Alexander has joined intermediary AAR to take on its CRM and customer experience brief,…