‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
CRM
LNER hires two agencies following marketing review
LNER, the rail company that provides long-distance inter-city services on the East Coast Main Line to and from London, has handed its…
Parkes quits Rapp to lead Wonderhood Studios CX team
Rapp UK chief strategy officer Caroline Parkes is leaving the agency to join Wonderhood Studios to head up a customer…
Accenture bags Unlimited to bolster CRM and GenAI
Accenture is bolstering its Accenture Song division with the acquisition of Unlimited in a move designed to scale its offerings…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
Nationwide hires Armadillo as first dedicated CRM shop
Bristol agency Armadillo has proved that regional agencies are equal if not better than big London shops after beating off…
Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
Industry pays tribute to ‘wizard’ Professor Merlin Stone
Senior industry figures have paid tribute to leading customer insight expert Professor Merlin Stone, one of the most influential academics…
Salesforce targets AI boom with $4bn UK investment
CRM giant Salesforce – whose 150,000-plus global clients include Amazon, Marks & Spencer, Asda, Currys, Co-op, Samsung and L’Oréal in…
Burger King recruits Merkle for data-driven CRM brief
Burger King has appointed data-driven customer experience agency Merkle to handle its UK CRM account following a competitive pitch. The…