NHS steps up recruitment with real patient stories
NHS England is launching a major recruitment drive using real patient stories to provide an inspiring account of daily life…
CRM
Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
Wunderman retains Samsung pan-Euro CRM business
Global tech giant Samsung has reappointed Wunderman Thompson UK to handle its pan-European CRM account following a competitive statutory review….
Bet365 kicks off major overhaul of CRM operations
Bet365 has ramping up its customer marketing, with the gambling company appointing its first third-party vendor to handle CRM operation by…
Salesforce and WhatsApp unite for messaging platform
Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…
Flourish joins 12-strong Harbour group as CRM partner
Harbour, the independent consultancy collective set up by adman Paul Hammersley to take on the might of the large agency groups,…
MSQ signs deal to bring in Salesforce CRM expertise
International creative and technology agency group MSQ has struck a formal partnership with Westbrook International, in a move designed to…
Rapp lands Virgin Media O2 customer marketing brief
Rapp has landed the combined Virgin Media O2 customer marketing account – one of the biggest marketing briefs in the…
Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…