Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
CRM
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
Deloitte picks inside man to lead UK marketing team
Deloitte has recruited insider Ben Perkins as chief marketing officer and UK leader of the firm’s clients and industries practice,…
Wunderman Thompson lures Rapp client chief Nyman
Wunderman Thompson is continuing to strengthen its senior leadership team by recruiting a new global partner to lead its UK…
Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…
How to stop repeating the CRM mistakes of the past
In a post lockdown economy, businesses in every sector are adjusting to change. Staff turnover has reached unprecedented heights as…
Disparate systems turn the CRM dream into nightmare
The CRM dream of driving customer growth, business productivity and market differentiation appears to still be a long way off,…
Wunderman data strategy chief defects to Armadillo
Wunderman Thompson data strategy director Andrew Terry has become the latest agency professional to ditch the capital for the regions…
Precision Marketing boost as Omnicom scoops Philips
Omnicom’s Precision Marketing Group has emerged as one of the big winners in health tech and beauty giant Philips’ decision…
Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…