IPA picks top chiefs for advisory and leadership roles
The IPA has boosted its leadership teams with three key appointments, designed to provide valuable guidance and expertise to its…
CRM
O2 and Virgin CRM up for grabs as VCCP nets ad brief
Rapp and M&C Saatchi are set to go head to head in a major pitch to handle the consolidated O2…
Never mind great resignation, customer exodus is worse
Business chiefs might be ramping up their staff retention policies to tackle the “great resignation” but a new threat has…
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…
Great Western retains Havas CX Helia after mega pitch
Great Western Railway has finally reappointed Havas CX Helia to handle its CRM account after a mammoth competitive pitch and…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
Obsessive data collection stifling 360° customer view
The marketing holy grail of building a 360-degree view of your customers is still just a pipedream for most, with…
Deloitte picks inside man to lead UK marketing team
Deloitte has recruited insider Ben Perkins as chief marketing officer and UK leader of the firm’s clients and industries practice,…
Wunderman Thompson lures Rapp client chief Nyman
Wunderman Thompson is continuing to strengthen its senior leadership team by recruiting a new global partner to lead its UK…
Data-driven decision-making: From hype into reality
Brand owners are being urged to implement the three key measures of investing in data skills, improving data continuity and…