Deloitte has recruited insider Ben Perkins as chief marketing officer and UK leader of the firm’s clients and industries practice, overseeing the company’s UK marketing strategy, including the growth of its in-house creative agency 368.
The agency, whose creative department is run by the former Lida, Wunderman, Draft FCB and Gyro executive creative boss Dave Harris, offers creative, CRM, experiential, and user experience; it was launched in 2018.
Perkins has been with Deloitte nine years, most recently leading its insight and marketing teams for the consumer industry, covering the automotive, consumer packaged goods, retail, transportation, hospitality and services sectors.
In his role, he will lead a team of more than 350 in the UK, overseeing Deloitte’s brand, marketing, communications and client relationship development.
Prior to joining Deloitte, Perkins spent four years at market intelligence agency Mintel, latterly holding the role of global director of research.
Meanwhile, Annabel Rake will continue in her role as CMO of Deloitte across North and South Europe and will take on a leadership role in Deloitte’s global marketing team.
Perkins said: “Creating new campaigns to tell stories of how Deloitte is sparking change will encourage new talent to work for us, new clients to work with us, and new initiatives to launch that will serve businesses and society for the long-term. I’m looking forward to reinforcing Deloitte’s powerful brand, creating striking campaigns to compel and inform business leaders, communities and our people across the UK.”
Rake added: “Deloitte has a very strong brand in the UK, centred around articulating the impact that our firm is having on our clients, people and wider society. Ben has a clear vision for how we continue to elevate our brand, and I look forward to working with him to help strengthen our marketing approach across North and South Europe.”
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