TMW nets CRM task for DAZN sports streaming service

Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally, following a competitive pitch.

Launched in 2015, DAZN now claims to be the world’s largest sports streaming service, delivering over 27,000 live events in 2021.

The firm maintains it is also the market-leading sports broadcaster in Italy, Germany, Spain and Japan, where it holds the top tier domestic sports rights as well as key non-domestic sports properties such as the English Premier League and Champions League and a strong international boxing proposition in other global markets.

DAZN operates a hyper-personalised CRM programme, which delivers bespoke content recommendations to customers based on content consumed on the platform.

DAZN senior vice-president of lifecycle and retention marketing Tom Burrell said: “We were very impressed by TMW’s ability to combine creative flair and human intelligence to drive customer engagement.

“Their experience in delivering first-class global programmes, backed by insights and validation, convinced us that they were the perfect partner to take DAZN’s customer engagement to the next level.”

TMW Unlimited chief executive Chris Mellish added: “DAZN is one of the world’s fastest growing brands so it’s great to have the opportunity to supercharge their customer engagement offering.

“We pride ourselves on blending standout creativity with end-to-end connectivity. DAZN’s industry is a competitive space, and we know by using the right combination of emotion and motivation to drive action in DAZN’s CRM, we can give them a real edge.”