LNER hires two agencies following marketing review
LNER, the rail company that provides long-distance inter-city services on the East Coast Main Line to and from London, has handed its…
loyalty
John Lewis MD handed top brand job in group shake-up
John Lewis Partnership has confirmed the worst kept secret in the retail sector by merging the management teams of John…
John Lewis and Waitrose set to axe marketing teams
John Lewis and Waitrose marketers face a nervous wait to see if they will survive a major cull amid plans…
Merkle targets UK growth with dedicated Northern hub
Dentsu Aegis Network’s data-driven performance marketing agency Merkle is aiming for a major expansion in Scotland and the North by…
LNER recruits TMW Unlimited for rail loyalty business
London North Eastern Railway (LNER), the train operating company that operates the East Coast Main Line franchise that runs from…
Marketers in dark over who their loyal customers are
Despite the millions of pounds invested in loyalty schemes, the vast majority of retailers are clueless about who their most…
More brands axed as Tesco reviews Clubcard again
Tesco is plotting yet another shake-up of its Clubcard scheme, after axing nearly 60 brands from its partner programme earlier…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Brands are urged to build ‘communities’ to foster loyalty
More than half (58%) of consumers aged 25 to 34 say they would be likely to spend more money on…
Tash Whitmey exits Helia as Tesco comes calling again
Havas Helia boss Tash Whitmey is following a path first trodden by Matt Atkinson by leaving the agency to join…