Merkle targets UK growth with dedicated Northern hub
Dentsu Aegis Network’s data-driven performance marketing agency Merkle is aiming for a major expansion in Scotland and the North by…
loyalty
LNER recruits TMW Unlimited for rail loyalty business
London North Eastern Railway (LNER), the train operating company that operates the East Coast Main Line franchise that runs from…
Marketers in dark over who their loyal customers are
Despite the millions of pounds invested in loyalty schemes, the vast majority of retailers are clueless about who their most…
More brands axed as Tesco reviews Clubcard again
Tesco is plotting yet another shake-up of its Clubcard scheme, after axing nearly 60 brands from its partner programme earlier…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Brands are urged to build ‘communities’ to foster loyalty
More than half (58%) of consumers aged 25 to 34 say they would be likely to spend more money on…
Tash Whitmey exits Helia as Tesco comes calling again
Havas Helia boss Tash Whitmey is following a path first trodden by Matt Atkinson by leaving the agency to join…
Spar secures Zapper deal for loyalty and payment app
Convenience store group Spar UK is launching an all-in-one mobile payment, loyalty and coupon app after signing a deal with…
Ecrebo raids Aimia again to hire chief analytics officer
Retail marketing specialist Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S…
Debenhams eyes turnaround with Beauty Club boost
Debenhams is playing to its strengths by overhauling its Beauty Club Reward Card in an effort to attract more members…