Stack develops new Mamas & Papas loyalty scheme
Mamas & Papas, the retail brand which competes with the likes of Mothercare and Kiddicare, is launching a loyalty club…
loyalty
Loyalty schemes must adapt or die, says Keith Mills
Brand owners might be launching loyalty schemes at a rate of knots but they have been warned they risk alienating…
Black Friday not only flawed, it’s lazy marketing too
Now the dust has settled on this year’s Black Friday, it’s hard to believe that it was only six years…
Top loyalty schemes sign up for payment card app
Avios, Virgin Atlantic and HMV are among the first major retailers to join a new app-based system which allows consumers…
M&B banks on loyalty game to keep Euro 16 alive
Given last night’s England Euro 16 flop, pub and restaurant chain Mitchells & Butlers may have timing issues but it…
All Bar One orders in new loyalty app from Eagle Eye
All Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their…
Microsoft takes on Aimia with multi-loyalty card app
Microsoft is aiming to trump Nectar owner Aimia with an upgrade of its Wallet app for Windows 10 Mobile which…
M&S clothing beats rivals in customer loyalty stakes
Marks & Spencer’s clothing may not exactly be flying out of the shop, but when it comes to customer loyalty the…
Avis hands Euro loyalty to ICLP
Car hire firm Avis is understood to have handed the launch of its pan-European loyalty scheme to ICLP following a…