All Bar One orders in new loyalty app from Eagle Eye

all bar oneAll Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge direct from their mobile.
The move is part of an expansion of the relationship between parent company Mitchells & Butlers and Eagle Eye, which has worked across the chain of brands, which also includes Sizzling Pubs, O’Neill’s, Crown Carveries and Oak Tree Pubs.
The new scheme provides users with a digital ‘stamp card’ that rewards customers with exclusive tailored treats and offers. As well as giving consumers added value through engaging and shareable content, it provides access to the exclusive Cocktail Society cocktail of the month, latest cocktail recipes and tips, and a wine library to help customers find the best match.
The app also assigns each user a unique code that enables All Bar One to track their preferences and reward them with personalised offers on drinks and food. It also allows users to reserve tables at their chosen location at the touch of the button, as well as linking directly to the ‘e-gift’ website where customers can purchase digital vouchers and will notify users about stored offers that haven’t yet been redeemed as they head for the bar.
All Bar One marketing manager Michael Duffy said: “Launching the All Bar One app is one part of our continued focus on developing our digital loyalty offering. We know more about our customers than ever before and the Eagle Eye app technology enables us to continue to build our knowledge, reward our guests every time they visit and ensure we are creating offers that are even more relevant and engaging.”
Eagle Eye chief executive Phillip Blundell added: “The need to understand consumers and their behaviour is vital for those wanting to reward customers and drive loyalty and footfall. This partnership will enable All Bar One to do exactly that.
“The real time data provision of the Eagle Eye software allows M&B to analyse the purchasing habits of consumers and better appreciate their preferences. This in turn means they can target them with timely and relevant offers and promotions to drive footfall back into the bars and increase revenue.”

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