Merkle raids Adobe to boost agency commercial team

Data-driven performance marketing agency Merkle has bolstered its commercial operation by appointing Adobe director of strategic accounts Greg Womack to the new role of vice president of enterprise sales.
His appointment follows an what Merkle claims has been an “unprecedented period of double-digit growth” over the past 12 months.
In his new role, Womack’s primary focus will be building on this growth by delivering people-based platforms and solutions to clients at scale across the EMEA market.
He will also lead the Salesforce alliance partnership, selling across Merkle’s portfolio of services including technology, solutions, data, and CX.
In addition, Womack will also help to define Merkle’s broader sales strategy around marketing technology, with a focus on expanding and identifying new channels to drive people-based marketing.
Womack brings over 20 years’ experience across B2C and B2B clients, with particular expertise in finance and insurance. At Adobe, he managed a team of solution sales specialists and led the company’s top 16 accounts.
He said: “Of all the agencies I partnered with in my time at Adobe, Merkle was the one that stood out. In this role, I’ll not only have the opportunity to work with some truly fantastic people, but also leverage my experience in data, technology, sales and leadership across an impressive client roster. [It] was too good an opportunity to ignore.”
Merkle executive vice president and chief growth officer EMEA Margaret Wagner added: “Greg’s experience in software solutions, and his long list of clients, will be intrinsic in helping to further accelerate our growth.”

TOPICS:agency news data-driven marketing Merkle