Merkle enters second decade of work for Asda’s George
Asda has expanded its 18-year relationship with Dentsu-owned Merkle to support the next phase of its ambitious digital growth strategy…
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Specsavers brings in Merkle to supercharge global data
Global optical and audiology retailer Specsavers is hailing a major overhaul of its global data operations which has slashed query…
Samsung appoints agency for CRM transformation task
Samsung Electronics Europe is planning a major transformation of its CRM strategy across 16 European markets and has appointed Dentsu…
Merkle data hit as Dentsu is rocked by ‘security incident’
Dentsu has become the first major advertising network to be struck by the latest wave of cyber attacks following what…
Brits ‘seek out brands that offer connected experiences’
Fresh from the news that most Brits are prepared to pay more for their favourite brands even in the cost…
Digitas poaches Dentsu chief Anne Stagg for CEO role
Digitas UK’s quest to hire “an Anne Stagg” to lead the agency has ended in the business appointing the real…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
Merkle unlocks key to turning laggards into CX leaders
Anyone still wondering why some businesses are laggards while others are leaders which are light years ahead of the pack,…
Dentsu appoints trio to beef up global data leadership
Dentsu has bolstered its senior data and technology leadership team with three key global appointments aimed at driving data-driven innovation…
Dentsu taps into AI boom with launch of Merkle GenCX
Dentsu and its data-driven agency Merkle are joining the clamour to offer artificial intelligence-led marketing solutions by collaborating with Salesforce…