Will analytics arms race shape the future of marketing?
Brands have reviewed the strategic use of analytics within marketing, coming to understand the strong growth that it brings. As…
Merkle
Gyro and DWA brands ‘retired’ in Merkle B2B revamp
Dentsu-owned data-driven marketing agency Merkle is consolidating its B2B division by merging Gyro and Merkle DWA, ditching both brands and renaming them…
Merkle ‘curious’ recruitment drive aims to lure newbies
Dentsu agency Merkle is taking an unusual approach to recruiting new talent by launching a brand campaign, designed to highlight…
Merkle creates top job to bring media and CXM closer
Dentsu-owned data-driven marketing agency Merkle has created the new role of managing director of its media practice, as part of…
Merkle picks insider to lead new tech consulting wing
Merkle has appointed Andy Ankrah – who joined the agency as a graduate seven years ago – to head of…
Merkle hands top UK analytics practice role to Wigley
Merkle has promoted Dan Wigley to head up its UK analytics practice, created in 2019 by combining the agency’s digital…
Merkle promotes solutions chief to lead strategy team
Dentsu-owned agency Merkle has created the new role of practice lead of its UK strategy team to drive client progress…
Merkle selects Dentsu insider to run Salesforce practice
Two months after appointing Vodafone’s martech boss to run its partnership with software firm Pegasystems, Merkle has appointed Dentsu chief…
Merkle secures top marks in University of London win
The University of London is aiming to ramp up its customer communications and engagement strategy to promote the institution’s online…
Aquila brand ‘retired’ as Merkle completes integration
Merkle scrapping its data analytics brand Merkle Aquila some three years after acquiring the company and folding it into the…