Dentsu’s CRM operation staves off Covid-19 ad slump
Dentsu Aegis’ CRM agencies – spearheaded by Merkle’s data-driven operation – are outperforming all other parts of the business, proving…
Merkle
Merkle boss relinquishes global role to right-hand man
Merkle boss David Williams is handing over his day job of global chief executive to his trusted lieutenant, Craig Dempster,…
Merkle pensions off Periscopix brand, its first UK buy
Just days after becoming a fully-fledged Dentsu Aegis Network agency, Merkle has decided the time is right to put its…
Merkle chiefs pocket millions as Dentsu completes deal
While many agency chiefs have been forced to take a pay cut, bosses at Merkle could soon find themselves with…
PageGroup consolidates global media brief into Merkle
Recruitment giant PageGroup has handed its entire global media business to Merkle following a competitive six-month pitch process, designed to…
Merkle pools data and tech teams for 700-strong unit
Merkle is creating a 700-strong team of data scientists, engineers, analysts and strategists for the EMEA region, in an effort…
LNER expands Merkle brief with digital and data task
Train operating company London North Eastern Railway (LNER) has expanded its relationship with Dentsu Aegis Network agency Merkle after briefing…
Merkle aims to tackle data siloes with new planning tool
Merkle is ramping up its efforts to help clients make the most of their customer data with the launch of…
Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…
Merkle unveils shopper credit card analytics tool Wallet
Data and tech driven marketing agency Merkle is launching a proprietary transaction data analytics tool in the UK, which it…