Aquila brand ‘retired’ as Merkle completes integration
Merkle scrapping its data analytics brand Merkle Aquila some three years after acquiring the company and folding it into the…
Merkle
Merkle picks Vodafone chief to lead Pega partnership
Merkle has appointed Vodafone’s group head of marketing technology strategy to a new role leading the agency’s partnership with software…
Brands build first-party data at last as cookies crumble
Brand owners are joining the stampede to gather first-party data, with nearly nine out of ten (88%) marketers identifying the…
Anne Stagg nets top UK Merkle job in Dentsu shake-up
Dentsu UK & Ireland has promoted Merkle’s head of client services Anne Stagg to be the first dedicated chief executive…
Margaret Wagner takes top Merkle job in EMEA region
Merkle is overhauling its leadership team by promoting chief growth officer Margaret Wagner to spearhead the agency’s operation across the…
Dentsu discards Aegis for ‘international’ agency brand
Dentsu Group is ditching the Aegis name from its international network, seven years after taking on the mantle following its…
Merkle and Gyro merge with Dentsu shops for B2B giant
Dentsu Aegis Network is combining five of its data-driven marketing agencies – Merkle, DWA, Gyro, B2B International and Digital Pi…
McCarthy to lead Dentsu digital transformation assault
Dentsu Aegis Network is aiming to tap into the Covid-19-fuelled surge in digital transformation activity by creating a new technology…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
Merkle appoints insider to lead data-driven integration
Merkle has created a new senior role to help brands drive the integration of their adtech, martech and data capabilities,…