Burger King recruits Merkle for data-driven CRM brief
Burger King has appointed data-driven customer experience agency Merkle to handle its UK CRM account following a competitive pitch. The…
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DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
Standard Life awards data-driven business to Merkle
Financial services giant Standard Life has appointed agency Merkle to support the end-to-end customer engagement transformation of its pensions and…
Merkle promotes trio to build closer ties with Dentsu
Data-driven customer experience agency Merkle has strengthen its UK and Ireland executive leadership team, with the creation of three new…
Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…
Merkle builds data solution to tackle human trafficking
Human trafficking prevention charity Stop The Traffik has implemented an advanced analytics solution provided by data-driven customer experience management agency…
Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
Merkle hires chief operating officer for EMEA region
Dentsu-owned technology-enabled, data-driven agency Merkle has appointed a new chief operating officer for the EMEA business, charged with implementing technology-based…
Merkle opens up CXM on Demand with LNER on board
Dentsu-0wned data and tech-driven agency Merkle has launched a cloud-based customer experience marketing scheme, dubbed CXM On Demand, with London…
Merkle reveals senior team for UK experience practice
Dentsu-owned agency Merkle has revealed the leadership team for its new UK Experience & Commerce (E&C) practice, spearheaded by the…