Merkle selects Dentsu insider to run Salesforce practice

Two months after appointing Vodafone’s martech boss to run its partnership with software firm Pegasystems, Merkle has appointed Dentsu chief Michel Mayor to lead its Salesforce practice.

In this new role, Mayor has been briefed to lead and evolve Merkle’s Salesforce practice to help clients achieve the maximum value from their investment, across implementation, integration with their existing tech stack, and ongoing management to deliver and accelerate their customer experience transformation programmes.

Dentsu claims to be one of Salesforce’s leading global agency partners, comprising more than 1,300 Salesforce trained staff and over 1,800 Salesforce certifications, providing customer experience transformation solutions that are aligned with Salesforce’s cloud capabilities. In EMEA, Merkle’s Salesforce practice combines the company’s operations across the region, including the Nordics and in Germany, Austria, and Switzerland (DACH).

Mayor moves to Merkle from his role as chief marketing technology officer for Dentsu across EMEA. In this role, he was responsible for advising clients on deriving value from martech business practices and technical solutions, and for accelerating Dentsu’s martech and CRM operations across the region.

Prior to this, he built digital transformation and CRM practices at Dentsu agencies Blue Infinity and Isobar Switzerland. He previously spent eight years at DuPont in CRM and Salesforce practice lead roles.

Margaret Wagner, president of Merkle EMEA and Dentsu CXM Service Line, EMEA, commented: “Salesforce is a key partner in delivering customer experience transformation programmes for clients. Michel’s expertise and experience in building leading Salesforce practices will support client growth and drive business outcomes.”

Mayor added: “It is an incredibly exciting time to be leading Merkle’s Salesforce practice in EMEA, which now has 500 consultants in one regional team. We’re uniquely positioned to help clients get the most value from Salesforce’s cloud capabilities, across Marketing, Commerce, and Core Cloud for both well-known B2C brands and B2B leaders.”