‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Salesforce
Salesforce splashes $16bn on data colossus Tableau
Salesforce is splashing the cash – a cool $15.7bn (£12.4bn) to be precise – to acquire “newish kid on the…
Salesforce customers fume over CRM outage blunder
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has been hit by a barrage…
Metallica turns up volume on CRM with Salesforce deal
Further proof – if it were needed – that data is the new rock’n’roll has emerged after heavy metal band Metallica…
Wunderman buys majority stake in martech firm Emark
WPP is continuing its acquisition spree to boost the services of Wunderman by acquiring a majority stake in marketing technology…
Salesforce warns customers over data leak cock-up
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has admitted that a programming…
Salesforce urges EU to probe $26bn LinkedIn sell-off
CRM giant Salesforce is demanding that EU chiefs investigate Microsoft’s $26bn acquisition of LinkedIn, citing data privacy and anti-trust issues,…
Virgin Media cosies up to customers with Salesforce
Virgin Media has implemented a new marketing platform to create a single customer view which can even show its front-line…