Salesforce to swallow rival Braze with $5.66bn deal
CRM giant Salesforce has entered into a definitive agreement to acquire leading customer engagement platform and bitter rival Braze in…
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John Lewis bigs up Salesforce in driving data strategy
John Lewis Partnership has hailed the implementation of a Salesforce platform in transforming its data-driven marketing strategy as it strives…
Salesforce targets AI boom with $4bn UK investment
CRM giant Salesforce – whose 150,000-plus global clients include Amazon, Marks & Spencer, Asda, Currys, Co-op, Samsung and L’Oréal in…
Fired-up marketers bullish they can ride out headwinds
Marketers’ confidence in their ability to boost their companies’ performance appears to be as unshakeable as ever, despite economic threats,…
Salesforce and WhatsApp unite for messaging platform
Salesforce and Meta-owned WhatsApp have sealed a strategic partnership allowing brand owners to connect directly with their customers on their mobile…
McKinsey boosts blitz on digital transformation market
McKinsey & Co is ramping up its assault on the data-driven digital transformation market with the double whammy of hiring…
MSQ signs deal to bring in Salesforce CRM expertise
International creative and technology agency group MSQ has struck a formal partnership with Westbrook International, in a move designed to…
Asda brings in Salesforce for data-driven retail scheme
Asda has signed a major tech deal with Salesforce as part of plans to build a 360-degree view of its…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
Merkle signs partnership to train Ukrainian refugees
Dentsu agency Merkle has struck a deal with Salesforce training provider RefugeeForce to help refugees – especially those fleeing Ukraine –…