Disparate systems turn the CRM dream into nightmare
The CRM dream of driving customer growth, business productivity and market differentiation appears to still be a long way off,…
Salesforce
Merkle selects Dentsu insider to run Salesforce practice
Two months after appointing Vodafone’s martech boss to run its partnership with software firm Pegasystems, Merkle has appointed Dentsu chief…
Salesforce UK plans to create 100,000 new digital jobs
Salesforce UK has committed to ease Britain’s data and digital skills crisis with plans to bring more than 100,000 new…
Salesforce surge proves still plenty of life in CRM yet
Suggestions that CRM would simply be a flash in the pan have once again been debunked after Salesforce revealed yet…
‘Unstoppable’ CRM market surges again to top $48bn
CRM – dismissed as a flash in the pan nearly 20 years ago – is continuing to prove the doubters…
Salesforce splashes $16bn on data colossus Tableau
Salesforce is splashing the cash – a cool $15.7bn (£12.4bn) to be precise – to acquire “newish kid on the…
Salesforce customers fume over CRM outage blunder
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has been hit by a barrage…
Metallica turns up volume on CRM with Salesforce deal
Further proof – if it were needed – that data is the new rock’n’roll has emerged after heavy metal band Metallica…
Wunderman buys majority stake in martech firm Emark
WPP is continuing its acquisition spree to boost the services of Wunderman by acquiring a majority stake in marketing technology…
Salesforce warns customers over data leak cock-up
Salesforce – one of the biggest suppliers of on-demand marketing software in the world – has admitted that a programming…