Wunderman buys majority stake in martech firm Emark

WPP is continuing its acquisition spree to boost the services of Wunderman by acquiring a majority stake in marketing technology performance company and Salesforce specialist Emark.
The company, which was set up in Haarlem, Netherlands in 2000, has offices in London, Barcelona and Poland and employs around 120 people. Its client base includes Marks & Spencer The Macallan, Bugaboo, ECCO Shoes, Randstad and Scotch & Soda.
The company delivers Salesforce Marketing Cloud, Commerce Cloud, Service Cloud, DMP, and advertising technology such as Facebook Advertising and Google Ads, as a single, integrated solution.
The acquisition is designed to further strengthen Wunderman’s global Salesforce practice in delivering marketing and advertising technology solutions for data-driven and personalised customer interaction.
It follows deals with ecommerce specialists 2Sales and Gorilla Group, which have strengthened the Wunderman Commerce division.
Wunderman UK group CEO and global chief technology officer Stephan Pretorius said: “We have been following Emark’s stellar progress for the past three years and are delighted to have them join the Wunderman family. With our clients’ growing demand for Salesforce’s data-driven customer engagement solutions, Emark brings highly specialised capabilities that are key to business growth. Like us, they’re true martech geeks and fantastic entrepreneurs.”
Emark founder and chief innovation officer Ubbo Maagdenberg added: “We help companies to define and execute their digital strategy from day one. From finding valuable prospects to converting them into new customers and keeping them engaged throughout their digital lifecycle. With vision, process and technology, we help marketers to put customers at the center of everything they do. We are excited to take our expertise and combine it with Wunderman’s practice to become the global leaders in Salesforce marketing technology solutions.”