VML drafts in WPP global client lead to succeed Hulbert
VML has appointed Joe Petyan – the WPP global client lead for HSBC and Haleon – the new chief executive…
WPP
Ad revenue to top $1.14trn as sector keeps on trucking
Global advertising revenue is continuing to defy the threats of US tarrifs, economic slowdown and the war in Ukraine, and…
Mark Read back in the game as chair of Kantar Media
Former WPP chief executive Mark Read’s “retirement” has been short-lived with the agency chief appointed chairman of Kantar Media’s newly…
Royal Navy dives into AI recruitment with Wavemaker
The Royal Navy is piloting a real-time animated conversational digital avatar named “Atlas”, powered by a large language model “brain”…
WPP promotes insider to be first chief innovation officer
WPP chief executive Cindy Rose is continuing to build her new senior team by appointing the agency group’s first chief…
Mel Edwards calls it a day after 30 years in the business
VML global president Mel Edwards is hanging up her boots after 30 years in the industry – the past 13…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…
WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
VML hunts UK chief as Hulbert nets international role
VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets,…
Torode ‘returns home’ to Ogilvy as group strategy chief
Ogilvy UK has lured Amelia Torode from WPP Open X to take up the role of group head of strategy,…