Royal Navy dives into AI recruitment with Wavemaker
The Royal Navy is piloting a real-time animated conversational digital avatar named “Atlas”, powered by a large language model “brain”…
WPP
WPP promotes insider to be first chief innovation officer
WPP chief executive Cindy Rose is continuing to build her new senior team by appointing the agency group’s first chief…
Mel Edwards calls it a day after 30 years in the business
VML global president Mel Edwards is hanging up her boots after 30 years in the industry – the past 13…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…
WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
VML hunts UK chief as Hulbert nets international role
VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets,…
Torode ‘returns home’ to Ogilvy as group strategy chief
Ogilvy UK has lured Amelia Torode from WPP Open X to take up the role of group head of strategy,…
Cartier unleashes the Panther in global WPP Media blitz
Cartier has launched a new data-driven marketing and advertising campaign fronted by its Panther symbol – first introduced in 1914…
WPP chief Cindy Rose faces double exit on day one
To lose one senior executive might be regarded as a misfortune; to lose two in a week looks more like…
Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…