Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…
WPP
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
Read throws in the towel to fuel WPP succession battle
The board of WPP has announced that chief executive Mark Read will retire from his role, as well as the…
WPP Media fires its first salvo in war for AI domination
Just days after the agency’s official launch, WPP Media has unveiled a proprietary data-driven AI solution which it claims is…
WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…
WPP tackles revolt with free beef ragu and garlic bread
WPP is busting the myth that there is no such thing as a free lunch by wooing staff back to…
WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
WPP buys into specialist GenAI firm in innovation drive
WPP is aiming to boost its “brand storytelling” by investing in GenAI specialist Stability AI, which, it is claimed, alongside…
Influencers driving luxury shoppers to social commerce
Luxury shoppers are increasingly turning to online influencers for advice before they bag their fashion and beauty items, with exclusive,…