WPP tackles revolt with free beef ragu and garlic bread
WPP is busting the myth that there is no such thing as a free lunch by wooing staff back to…
WPP
WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
WPP buys into specialist GenAI firm in innovation drive
WPP is aiming to boost its “brand storytelling” by investing in GenAI specialist Stability AI, which, it is claimed, alongside…
Influencers driving luxury shoppers to social commerce
Luxury shoppers are increasingly turning to online influencers for advice before they bag their fashion and beauty items, with exclusive,…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Media and tech staff ‘have best mental health benefits’
With Blue Monday in full swing, and the working from home debate raging louder than ever, a new study claims…
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
Hornby insists merger will create ‘WPP’s AI speedboat’
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…