Consumers finally set to profit from flogging their data
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…
WPP
Purplebricks appoints media agency ahead of relaunch
Online estate agent Purplebricks has appointed mSix&Partners to handle its media planning and buying account ahead of a major relaunch…
Coke first brand to test AI tools from WPP partnership
Soft drinks giant Coca-Cola has become one of the first global brands to sign up for a raft of AI-powered…
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
GroupM unveils Empower scheme for female leadership
WPP-owned media agency GroupM is aiming to do its bit to promote women in the industry with the launch of…
WPP in global deal to boost clients’ digital experiences
WPP has strengthened its relationship with digital experience platform provider Optimizely, in a global deal which the agency giant claims…
Agency giants unite to open $100m ‘Big C’ ad brief
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
WPP swoops for UK influencer marketing agency Goat
WPP Group is continuing its acquisition spree by acquiring data-driven UK influencer marketing agency Goat – which works for Dell,…
‘Creative SAS’ Ian Haworth signs for McCann Enterprise
Former Wunderman and Rapp global creative chief Ian Haworth has joined McCann Enterprise, the corporate and B2B division of McCann…
MediaCom opens wing for clients to make most of data
MediaCom UK is launching an integrated data practice, a dedicated team of cross-agency specialists designed to deliver clients a comprehensive data-led…