Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…
WPP
Wunderman Thompson nabs strategy chief from BBH
Wunderman Thompson UK has strengthened its offering with the appointment of BBH chief Emily Rule as the WPP agency’s new head…
Group M launches Digital Academy for non-graduates
WPP media agency Group M is aiming to play a key role in attracting new talent to the industry with…
Boots unveils ads to make Brits ‘feel as good as new’
Boots UK is launching a major new marketing campaign to promote its new omnichannel customer experience and help the nation…
WPP unveils global ‘data ethics’ company Choreograph
WPP has finalised details of its new global data company – first revealed over a month ago – which is designed to…
WPP pools insight units for data-driven marketing boost
WPP has hatched a plan to invest more than $200m (£146m) to build a new data operation housed within media…
WPP jumps aboard TikTok with global ad partnership
Marketing services giant WPP has signed a global deal with video sharing phenomenon TikTok in a move designed to give…
Geometry and VMLY&R unite for online shopping boom
WPP-owned shopper marketing specialist Geometry, formed in the 2013 merger of G2 Joshua, Ogilvy Action and JWT Action, is the…
Boots owner retains WPP for global data-driven brief
WPP global boss Mark Read can breathe a heavy sigh of relief after Walgreens Boots Alliance decided to retain his…
Wunderman apprenticeship scheme woos diverse talent
Wunderman Thompson is aiming to shake up its recruitment strategy with the launch of a new apprenticeship scheme designed to…