WPP brings in ex-Unilever chief Weed to sit on board
WPP – whose biggest client is Unilever – has appointed the company’s former global marketing chief Keith Weed to its…
WPP – whose biggest client is Unilever – has appointed the company’s former global marketing chief Keith Weed to its…
WPP chiefs’ victory parade for scooping the Centrica global integrated account could well be cut short after it has been…
WPP has finally offloaded a majority stake in its data and analytics company Kantar to private-equity firm Bain Capital, in a deal…
Wunderman Thompson has emerged as the big winner from the Centrica global integrated account review after the agency helped WPP…
WPP has offloaded its 25% stake in VCCP-owner Chime to Providence Equity, but the marketing services giant appears no closer…
It seems Sir Martin Sorrell will not be getting everything his own way at S4 Capital, following reports that a…
WPP is continuing to rationalise its agency brands by axing digital shop Possible in the UK in a merger with…
WPP insight agency Kantar is ditching all of its separate divisions to consolidate its services and offerings under the Kantar…
Some of the world’s biggest private equity firms are reportedly eyeing up bids for WPP-owned data giant Kantar, as the marketing…
Senior industry figures have paid tribute to Lester Wunderman – the man widely regarded as the founding father of direct…