Sorrell marks return with tech, data and content group
Sir Martin Sorrell has shunned the advertising market to instead exploit the “significant opportunities” in technology, data and content marketing…
WPP
Kantar opens global data analytics and insight division
WPP is beefing up its data operations with the launch of the Kantar Analytics Practice, which will bring together a…
Coombs exits OgilvyOne as WPP gears up for rebrand
OgilvyOne chief executive Jo Coombs is leaving the agency just under a year after being promoted to the top role…
Wunderman chief steps up at WPP as Sorrell jumps ship
Wunderman and WPP Digital chief executive Mark Read has become joint chief operating officer at WPP – alongside the head…
Wunderman lures Oliver UK chief for ‘onsite’ agency
Wunderman has poached Oliver UK chief operating officer James Sanderson to lead a new onsite operation which replicates the Oliver…
WPP buys Mash to bolster Kantar Consulting operation
Just days after pooling its four divisions into one, WPP’s data division Kantar Consulting, has acquired London-based brand strategy and…
WPP ties Kantar units to create data-driven powerhouse
WPP is beefing up its quest for data marketing budgets by merging four Kantar brands into a new specialist sales…
Wunderman takes another chunk of BT with digital win
Wunderman is understood to have calved out another chunk of BT business, following reports that the agency has picked up…
WPP hit as new ransomware attack wreaks global havoc
Marketing services giant WPP is among a raft of companies which have been struck by a new worldwide ransomware attack,…
OgilvyOne brand set to be ditched in global revamp
OgilvyOne, one of the biggest direct marketing agency brands in the world, is to be axed as part of a…