Wunderman has poached Oliver UK chief operating officer James Sanderson to lead a new onsite operation which replicates the Oliver model by placing agency staff within clients’ offices.
The WPP-owned business claims Wunderman Inside is designed to meet increasing client demand for more flexible agency models, particularly within their digital marketing operations.
WPP already offers such services to a number of major clients including News UK, Best Buy and Sainsbury’s.
It claims the agency will offer “the optimal mix of onsite and in-agency resources” to provide more proximity to clients for faster work combined with the strategic and creative depth that agencies can bring.
The division will deploy integrated teams able to deliver the full range of Wunderman’s services from digital marketing, data and analytics and commerce, powered by Wunderman’s marketing technology capabilities.
Sanderson, who has also held senior roles at Teamspirit, Digitas and Glue Isobar, said: “Wunderman is a highly-regarded agency because its services aren’t static – it understands what clients want and continually develops what it offers to meet those needs. I’m really looking forward to leading this new practice and helping Wunderman to reinforce its client-side credentials.”
Wunderman global chief executive Mark Read added: “There’s growing demand from clients for greater proximity to their marketing teams. Wunderman Inside combines strong on-site resources and the strategic and creative power of the agency to give clients the right balance of speed, cost efficiency and innovation. We believe this is a more effective long-term model than typical in-house agencies that struggle to attract talent and consultancy-led models where clients become dependent on expensive resources.
“We could not have found a better person than James to lead it. He has extensive experience in the industry, particularly in developing and expanding an in-house creative offering. Now he can do that with the strength of Wunderman behind him.”
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