Georgiades and Arbour land top roles at Wunderman

Wunderman is continuing to strengthen its senior team with a double appointment, bringing in former adman turned digital champion Greg Georgiades and Capgemini Consulting’s head of customer experience and analytics Kathryn Arbour to head up key accounts.
Arbour, who becomes global client consulting partner, spent 12 years at DigitasLBi, Modem Media and iXL/Scient before working at both Infosys and Capgemini, leading digital transformation engagements with L’Oréal, Canon, Unilever, Reckitt Benckiser, GSK, and Diageo. She has been at Capgemini since 2013.
At Wunderman, Arbour will report to EMEA chief executive Mel Edwards and support the global GSK and Nestlé accounts to drive business and digital transformation.
Georgiades spent 20 years at agencies Leo Burnett, Ogilvy and JWT, before joining DigitasLBi in 2012, eventually becoming global client partner working on E.On, Sony Mobile and Nissan.
He will report to Wunderman UK CEO Pip Hulbert and oversee the entire BT Group account, which Wunderman scooped earlier in the year.
Edwards said: “As our offering has broadened to support the business needs of our clients, we need people who can drive business solutions at the most senior level, which is why we’re making these stellar hires. Kathryn’s experience over the years and most recently at Capgemini is exactly the type of skillset we need to support this.”
Hulbert added: “Greg is a passionate advocate of business and marketing technology innovation. He has helped many of the world’s largest brands navigate creative and technological change which is extremely relevant for the work we are doing for BT. We’re really excited to have him with us at this pivotal time.”