Wunderman has recruited a new global chief creative officer, Daniel Bonner, who has pledged to put data and technology at the heart of the agency’s creative strategy as he steps in to lead the network’s creative teams across 200 offices in 70 countries.
Bonner joins from SapientRazorfish, where he worked for six years and was part of the agency’s executive leadership team. He had originally joined Razorfish in 2011 before being promoted to global CCO, a role he kept once Havas merged the business with SapientNitro to form SapientRazorfish. Prior to that, he spent 14 years as chief creative officer of AKQA in Europe.
At Wunderman, Bonner will be based in London and report in to global CEO Mark Read. He will be responsible for the agency’s entire creative output for clients which include BT Group, Microsoft, Shell and T-Mobile; UK and EMEA chief creative officer Ian Haworth, who joined the agency in 2015 after 14 years at Rapp, will report into him.
Bonner succeeds Lincoln Bjorkman, who has decided to explore “new opportunities” after five years in the job. Over the years, Bonner has worked for a raft of global brands, including Audi, McDonalds, Mercedes Benz, Nike and Unilever.
Mark Read said: “We are delighted to have a creative leader of Daniel’s calibre and reputation joins us. As we continue to build Wunderman for the future, creativity must be at its heart because ideas and innovation drive success with consumers and growth for our clients. It’s what differentiates us from our more process-driven competition.”
Bonner added: “There are a lot of data and technology sceptics in the creative world but I believe data and technology are hugely exciting catalysts for what creativity can be. With Wunderman’s expansive global capabilities, we truly have no limits for what we can achieve for our clients and I am very much looking forward to the great work we are about to do together.”
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