Oliver Group drafts in R/GA chief Ferguson as ECD

OLIVER [L-R]_Andrew Ferguson and Brian CooperOliver Group, the in-house agency specialist, is boosting its senior creative team with the appointment of R/GA group creative director Andrew Ferguson to the role of executive creative director for a selection of key accounts.
Ferguson (pictured, left) will lead the global creative capability for his client portfolio, specialising in tech and digital, and report in Oliver Group chief creative offier Brian Cooper (pictured, right).
An award-winning creative with more than 18 years’ experience, Ferguson has spent his career working at some of the biggest agencies in ad land including AKQA, Tribal DDB and Blast Radius. In that time he has created a selection of notable campaigns including Philips’ ‘Carousel’ ad, which won a Film Grand Prix at Cannes in 2009, and Nike Grid, which scooped multiple accolades including the Media Guardian Innovation Award.
Ferguson said: “Oliver is at the vanguard of new agencies that are breaking the mould in our industry. It’s an agency for the modern world and represents an opportunity for me to change the way I work with clients, and operate as a creative.
“From the moment I met Brian and the leadership team, I was struck by their humility and fierce ambition. It’s an impressive combination. This, coupled with the autonomy of the role, makes it a no-brainer. I’m looking forward to getting stuck in.”
Cooper added: “Andrew is one of the best creatives out there. Not only does he have the ability to think really big, he’s also a very modern thinker. In order to provide creative solutions that harness and make the most of technology, it’s vital to have creative talent that not only has creative prowess, but a good grasp on data and the digital world more broadly. Only then can you deliver truly disruptive creative. Andrew will play a key role as we adapt and futureproof our creative offering.”

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