WPP hit as new ransomware attack wreaks global havoc
Marketing services giant WPP is among a raft of companies which have been struck by a new worldwide ransomware attack,…
WPP
OgilvyOne brand set to be ditched in global revamp
OgilvyOne, one of the biggest direct marketing agency brands in the world, is to be axed as part of a…
Lida on alert as Boots owner hands account to WPP
The bosses at Boots’ UK direct marketing agency Lida will be going into overdrive following news that its owner –…
WPP pools customer data into GroupM global suite
WPP-owned media agency GroupM is launching a global technology suite which unites the customer information held by all WPP data…
Data beats UK slump but WPP digital fears remain
WPP’s data business is one of only two parts of the group’s UK operation to have escaped the post-Brexit slowdown,…
WPP lauds DM, data – and weak pound – for growth
WPP has hailed its strength in digital, direct marketing and data as the key drivers an increase in revenue from…
Ex-Geometry Global chief guilty of £500,000 fraud
The former head of finance at WPP agency Geometry Global, who stole almost £500,000 to fund his gambling and cocaine…
WPP buys French data giant as Brexit Plan B unfolds
WPP has initiated “Plan B” following the Brexit vote by acquiring French data marketing group Conexance for an undisclosed amount as…
Group M ramps up targeting with Live Panel launch
WPP-owned media network Group M is launching a new consumer and media insight tool, designed to help its agencies to…
Sorrell demands overhaul of online ad measurement
Sir Martin Sorrell has stepped up his attack on online advertising giants, calling on the likes of Google and Facebook…