WPP lauds DM, data – and weak pound – for growth
WPP has hailed its strength in digital, direct marketing and data as the key drivers an increase in revenue from…
WPP
Ex-Geometry Global chief guilty of £500,000 fraud
The former head of finance at WPP agency Geometry Global, who stole almost £500,000 to fund his gambling and cocaine…
WPP buys French data giant as Brexit Plan B unfolds
WPP has initiated “Plan B” following the Brexit vote by acquiring French data marketing group Conexance for an undisclosed amount as…
Group M ramps up targeting with Live Panel launch
WPP-owned media network Group M is launching a new consumer and media insight tool, designed to help its agencies to…
Sorrell demands overhaul of online ad measurement
Sir Martin Sorrell has stepped up his attack on online advertising giants, calling on the likes of Google and Facebook…
Wunderman strikes global deal with software giant
WPP-owned Wunderman is beefing up its data-driven approach once more, signing a partnership with marketing software and solutions Marketo, designed…
2015 Review of Year: a case of deal and no deal
It is fair to say the most talked about deal of 2015 was one that did not even take place,…
DM and digital save day as Sorrell admits it’s a slog
Direct, digital and interactive activity in the UK has come to the rescue of WPP’s division despite the company seeing…
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…