DM and digital save day as Sorrell admits it’s a slog
Direct, digital and interactive activity in the UK has come to the rescue of WPP’s division despite the company seeing…
WPP
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…