Wunderman strikes global deal with software giant
WPP-owned Wunderman is beefing up its data-driven approach once more, signing a partnership with marketing software and solutions Marketo, designed…
WPP
2015 Review of Year: a case of deal and no deal
It is fair to say the most talked about deal of 2015 was one that did not even take place,…
DM and digital save day as Sorrell admits it’s a slog
Direct, digital and interactive activity in the UK has come to the rescue of WPP’s division despite the company seeing…
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…