Streaming ads ‘deliver long-term commercial impact’
The golden years of TV advertising, when ITV had a captive audience of up to 20 million viewers on a…
WPP
WPP scoops data-driven brief for Chopstix noodle bars
Chopstix, the Asian inspired quick-service restaurant chain which started as a humble noodle stall in London’s Camden Market, is ramping…
WPP shares rocket as Rose hails Elevate 28 progress
Not many companies would see their shares surge after reporting a 2.8% drop in revenue in a single quarter but…
WPP boosts Meta partnership to build Open platform
WPP is jumping further into bed with the tech giants, expanding its partnership with Meta to become the first advertising…
WPP taps apprentice scheme to launch AI studio Hex
WPP has launched a creative technology studio designed to help brands develop and deploy AI-driven solutions through a combination of…
VML chief Ewen Sturgeon lands top WPP Creative role
VML EMEA chief executive Ewen Sturgeon is to lead the new WPP Creative division across the region, spearheading VML, Ogilvy,…
WPP ties digital with physical in Google Earth AI deal
WPP has jumped even further into bed with Google, following the $400m expansion of its cloud and AI partnership signed…
WPP sharpens cost-cutting axe to reinvest in AI tools
WPP has finally confirmed plans to pool its creative agency brands – including VML, Ogilvy, and AKQA – to form…
VML drafts in WPP global client lead to succeed Hulbert
VML has appointed Joe Petyan – the WPP global client lead for HSBC and Haleon – the new chief executive…
Ad revenue to top $1.14trn as sector keeps on trucking
Global advertising revenue is continuing to defy the threats of US tarrifs, economic slowdown and the war in Ukraine, and…