WPP in global deal to boost clients’ digital experiences
WPP has strengthened its relationship with digital experience platform provider Optimizely, in a global deal which the agency giant claims…
WPP
Agency giants unite to open $100m ‘Big C’ ad brief
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
WPP swoops for UK influencer marketing agency Goat
WPP Group is continuing its acquisition spree by acquiring data-driven UK influencer marketing agency Goat – which works for Dell,…
‘Creative SAS’ Ian Haworth signs for McCann Enterprise
Former Wunderman and Rapp global creative chief Ian Haworth has joined McCann Enterprise, the corporate and B2B division of McCann…
MediaCom opens wing for clients to make most of data
MediaCom UK is launching an integrated data practice, a dedicated team of cross-agency specialists designed to deliver clients a comprehensive data-led…
WPP joins with Ukraine to run ‘open for business’ blitz
WPP and the Ukrainian Government have joined forces to attract investment into the country and help rebuild its economy, despite…
Industry joins forces to fight bias in adtech systems
Top brands and agencies have made a commitment to combat unfairness in marketing campaigns, which in many cases is being…
Bayer brings in Wunderman for climate change strategy
Healthcare giant Bayer, whose brands include Rennie, Alka-Seltzer, Clarityn and Barocca, has become the first business to sign up to…
Tena group hands big briefs to Wunderman Thompson
Essity, the global health and hygiene company behind Bodyform, Tena, Plenty and Cushelle, has appointed Wunderman Thompson to handle its…
Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…