Wunderman Thompson has once more raided Wavemaker to appoint chief data officer Christiaan Lette with a remit to help clients, staff and the agency itself further tap into data for growth.
His appointment follows that of Wavemaker chief product officer and former WPP fellow Alex Steer to be Wunderman’s first chief data officer for the EMEA region.
At Wavemaker, Lette was UK chief digital officer and responsible for the L’Oréal, BMW and MINI accounts, as well as helping to win the likes of Reuters and Eurostar.
Initially joining Wavemaker to head up the Precision division, which consists of 250 specialists in analytics, data strategy, digital activation and ecommerce, Lette was then promoted to managing director and chief digital officer.
He has previously worked at creative and digital agencies including Publicis, TBWA, WCRS and Possible. Originally from the Netherlands, Lette was brought up in Singapore and has spent the past 23 years in the UK.
He said: “After three years in the media world, I’m excited to be rejoining a creative agency, one that has unrivalled industry expertise, truly talented staff and fantastic clients.
“I don’t know any other agency that is accredited by the IPA for Effectiveness, wins at I-COM and Data IQ, and takes home Gold Lions at Cannes for data-led creative. Just take BT Sport’s Unscripted campaign – the team are paving a new way of approaching data, technology and creative that I haven’t seen anywhere else and I can’t wait to be a part of it.”
Wunderman UK CEO Pip Hulbert added: “Christiaan is a remarkable talent with in-depth experience across creative, technology and media that will perfectly tie together our capabilities, products and services to develop the most interesting and inspiring solutions for our clients’ brands and their customers.
“With the demise of third party cookies and the opportunities presented by first party data we are delighted that Christiaan is joining us to further strengthen Wunderman Thompson’s leading marketing transformation, science, automation and personalisation practices.”
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