Dentsu-owned data-driven marketing agency Merkle has signalled its intention to carry on spending by appointing its first head of mergers and acquisitions to help drive the company’s ambitious growth strategy for the EMEA region.
Julia Crawley-Boevey joins from digital agency iCrossing, where she was head of global business strategy and M&A, and oversaw the launch of new agency services and identified key investment priorities.
She also led a team dedicated to the marketing services sector at Results International, the leading advisor on M&A and fundraising. While there, Crawley-Boevey advised Periscopix on its acquisition by Merkle.
She also played a pivotal role in securing investment for Blue Rubicon from Lloyds Development Capital, advising Profero on its acquisition by IPG’s Lowe & Partners and Crayon on its purchase by Karmarama.
In her new role, Crawley-Boevey will be responsible for sourcing the companies best aligned with Merkle’s aims, leading all deal activity and overseeing post-acquisition integration.
Since making its first major company acquisitions in the region in 2015, Merkle has expanded rapidly in EMEA to over 1,300 employees, with 12 offices across five countries.
The move follows the appointment of Michael Komasinski to president of Merkle EMEA. He was promoted from global chief operating officer and succeeds Tim Berry, who leaves early in the new year. Komansinski said: “M&A will be a key pillar in our renewed drive to expand our presence across EMEA and enhance our people-based marketing capabilities in the region over the next year and beyond.
“Julia has unrivalled experience in helping global companies in our space to grow rapidly through M&A. We’re thrilled to be working with her again and we’re confident that, through her leadership, Merkle’s growth in EMEA will continue to skyrocket.”
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