Dentsu Creative raids AMV for new chief creative officer
Dentsu Creative has appointed the man behind MoneySuperMarket’s “Epic Strut” and Andrex’s “Get Comfortable” campaigns to lead its creative team…
Dentsu
Dentsu jumps into bed with Meta for new creator studio
Marketers are being offered what is claimed to be a faster, more connected way to identify the right creators for…
Specsavers brings in Merkle to supercharge global data
Global optical and audiology retailer Specsavers is hailing a major overhaul of its global data operations which has slashed query…
Samsung appoints agency for CRM transformation task
Samsung Electronics Europe is planning a major transformation of its CRM strategy across 16 European markets and has appointed Dentsu…
Dentsu woos back Robinson as first chief growth officer
Dentsu UK&I has recruited its first chief growth and marketing officer to identify new market opportunities for both the agency and its clients,…
Dentsu appoints duo to bolster leadership media team
Dentsu UK&I has overhauled its senior team with the appointment of James Bailey as media CEO, and Shenda Loughnane in the expanded role of market lead for…
Gen Z tell brands: Don’t hit us with your algorithm stick
Consumers are increasingly resetting their relationship with technology, in a world exhausted yet exhilarated by change it seems shoppers are…
Merkle data hit as Dentsu is rocked by ‘security incident’
Dentsu has become the first major advertising network to be struck by the latest wave of cyber attacks following what…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…