Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Dentsu
Dentsu X nets global digital media revamp for Scenic
Dentsu X has been appointed to handle the Scenic Group’s consolidated global digital media strategy, planning and buying accounts following…
Merkle hires chief operating officer for EMEA region
Dentsu-owned technology-enabled, data-driven agency Merkle has appointed a new chief operating officer for the EMEA business, charged with implementing technology-based…
Dentsu Creative recruits UK chief experience officer
Dentsu Creative, the group’s new global experience network formed by uniting agencies including DentsuMB, 360i, Isobar and Whitespace, has drafted…
Merkle signs partnership to train Ukrainian refugees
Dentsu agency Merkle has struck a deal with Salesforce training provider RefugeeForce to help refugees – especially those fleeing Ukraine –…
Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
Dentsu axes Russia; Omnicom ‘still assessing’ situation
Dentsu International has joined the growing exodus of marketing services companies and global brands from Russia in protest at the…
Merkle creates top job to bring media and CXM closer
Dentsu-owned data-driven marketing agency Merkle has created the new role of managing director of its media practice, as part of…
Merkle promotes solutions chief to lead strategy team
Dentsu-owned agency Merkle has created the new role of practice lead of its UK strategy team to drive client progress…
Aquila brand ‘retired’ as Merkle completes integration
Merkle scrapping its data analytics brand Merkle Aquila some three years after acquiring the company and folding it into the…