Samsung appoints agency for CRM transformation task
Samsung Electronics Europe is planning a major transformation of its CRM strategy across 16 European markets and has appointed Dentsu…
Dentsu
Dentsu woos back Robinson as first chief growth officer
Dentsu UK&I has recruited its first chief growth and marketing officer to identify new market opportunities for both the agency and its clients,…
Dentsu appoints duo to bolster leadership media team
Dentsu UK&I has overhauled its senior team with the appointment of James Bailey as media CEO, and Shenda Loughnane in the expanded role of market lead for…
Gen Z tell brands: Don’t hit us with your algorithm stick
Consumers are increasingly resetting their relationship with technology, in a world exhausted yet exhilarated by change it seems shoppers are…
Merkle data hit as Dentsu is rocked by ‘security incident’
Dentsu has become the first major advertising network to be struck by the latest wave of cyber attacks following what…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
Rapp’s Freeland to succeed Stagg as Dentsu CXM boss
Dentsu has recruited former Rapp chief Chris Freeland to succeed Anne Stagg as boss of its CXM practice in the…
Dentsu overlays eye tracking tech for retail media tool
Dentsu is ramping up its media planning tool by integrating retail eye tracking data, in a move which it maintains…