Michel Roux cooks up Albert Bartlett Jersey Royals blitz
Albert Bartlett, which claims to be the UK’s largest potato grower, is launching the first major campaign in support of…
Dentsu
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
What love songs can really teach us about brand loyalty
Too often brand loyalty is characterised by what we can see in Google Analytics, or similar. It’s all about value,…
Digitas poaches Dentsu chief Anne Stagg for CEO role
Digitas UK’s quest to hire “an Anne Stagg” to lead the agency has ended in the business appointing the real…
Pandora ‘puts a ring on it’ by expanding Dentsu brief
Jewellery brand Pandora, which has singlehandedly revived the charm bracelet among other pricey knickknacks, has consolidated its global media account…
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
Dentsu BX comes to UK to take on major consultancies
Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…