Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
Dentsu
Rapp’s Freeland to succeed Stagg as Dentsu CXM boss
Dentsu has recruited former Rapp chief Chris Freeland to succeed Anne Stagg as boss of its CXM practice in the…
Dentsu overlays eye tracking tech for retail media tool
Dentsu is ramping up its media planning tool by integrating retail eye tracking data, in a move which it maintains…
Michel Roux cooks up Albert Bartlett Jersey Royals blitz
Albert Bartlett, which claims to be the UK’s largest potato grower, is launching the first major campaign in support of…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
What love songs can really teach us about brand loyalty
Too often brand loyalty is characterised by what we can see in Google Analytics, or similar. It’s all about value,…
Digitas poaches Dentsu chief Anne Stagg for CEO role
Digitas UK’s quest to hire “an Anne Stagg” to lead the agency has ended in the business appointing the real…
Pandora ‘puts a ring on it’ by expanding Dentsu brief
Jewellery brand Pandora, which has singlehandedly revived the charm bracelet among other pricey knickknacks, has consolidated its global media account…
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…