Publicis and Heineken open data-driven agency, Le Pub
Heineken is joining forces with Publicis Groupe to launch a new creative agency model, dubbed Le Pub, which will be…
Dentsu
Dentsu discards Aegis for ‘international’ agency brand
Dentsu Group is ditching the Aegis name from its international network, seven years after taking on the mantle following its…
Dentsu Aegis hires EE digital boss as chief data officer
The Dentsu Aegis Network has gone client-side to appoint a new chief data officer, poaching EE’s head of digital products…
Dentsu buys digital agency to boost Merkle operations
Dentsu Aegis Network is continuing to strengthen the operations of data-driven agency Merkle by acquiring Namics AG, a leading full-service…
Dentsu acquires B2B insights company to boost Gyro
Dentsu Aegis Network is bolstering its commitment to B2B marketing by acquiring global insights company B2B International, which will become…
Merkle promotes chief to spearhead agency operations
Merkle has promoted former Periscopix chief Thomas Byrne – who joined when the data-driven marketing giant acquired the business in…
Dentsu buys digital agency to add to Merkle’s mettle
Dentsu-owned Merkle’s new mergers and acquisitions specialist Julia Crawley-Boevey has barely got her feet under the table than the agency’s…
Merkle hires M&A specialist to ramp up acquisitions
Dentsu-owned data-driven marketing agency Merkle has signalled its intention to carry on spending by appointing its first head of mergers…
Merkle is gobbled up as Dentsu Aegis swoops again
Just months after securing its third UK acquisition, US data-driven marketing agency Merkle has itself been acquired after selling a majority…
Monster recruits Dentsu agency for analytics boost
Global recruitment platform Monster is aiming to boosting the effectiveness of its marketing activity with the appointment of Dentsu Aegis…