Dentsu appoints trio to beef up global data leadership
Dentsu has bolstered its senior data and technology leadership team with three key global appointments aimed at driving data-driven innovation…
Dentsu
Dentsu UK&I recruits first ever chief strategy officer
Dentsu UK & Ireland is aiming to scale its strategy, business transformation and consulting capabilities with the appointment of its…
Meta drafts in Dentsu to build WhatsApp CX platform
Meta has appointed Dentsu as its first global agency network solution provider for WhatsApp Business, with Merkle building a proprietary…
Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…
Dentsu taps into AI boom with launch of Merkle GenCX
Dentsu and its data-driven agency Merkle are joining the clamour to offer artificial intelligence-led marketing solutions by collaborating with Salesforce…
Standard Life awards data-driven business to Merkle
Financial services giant Standard Life has appointed agency Merkle to support the end-to-end customer engagement transformation of its pensions and…
Merkle promotes trio to build closer ties with Dentsu
Data-driven customer experience agency Merkle has strengthen its UK and Ireland executive leadership team, with the creation of three new…
Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Dentsu X nets global digital media revamp for Scenic
Dentsu X has been appointed to handle the Scenic Group’s consolidated global digital media strategy, planning and buying accounts following…