Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…
Dentsu
Dentsu taps into AI boom with launch of Merkle GenCX
Dentsu and its data-driven agency Merkle are joining the clamour to offer artificial intelligence-led marketing solutions by collaborating with Salesforce…
Standard Life awards data-driven business to Merkle
Financial services giant Standard Life has appointed agency Merkle to support the end-to-end customer engagement transformation of its pensions and…
Merkle promotes trio to build closer ties with Dentsu
Data-driven customer experience agency Merkle has strengthen its UK and Ireland executive leadership team, with the creation of three new…
Merkle appoints Essence chief to top media agency role
Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales…
Siloed agencies no longer fit for purpose, CMOs insist
Chief marketing officers reckon that while consumer behaviour has changed significantly, agencies have yet to respond, with nearly 8 in 10…
Dentsu X nets global digital media revamp for Scenic
Dentsu X has been appointed to handle the Scenic Group’s consolidated global digital media strategy, planning and buying accounts following…
Merkle hires chief operating officer for EMEA region
Dentsu-owned technology-enabled, data-driven agency Merkle has appointed a new chief operating officer for the EMEA business, charged with implementing technology-based…
Dentsu Creative recruits UK chief experience officer
Dentsu Creative, the group’s new global experience network formed by uniting agencies including DentsuMB, 360i, Isobar and Whitespace, has drafted…
Merkle signs partnership to train Ukrainian refugees
Dentsu agency Merkle has struck a deal with Salesforce training provider RefugeeForce to help refugees – especially those fleeing Ukraine –…