Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
Dentsu
Dentsu axes Russia; Omnicom ‘still assessing’ situation
Dentsu International has joined the growing exodus of marketing services companies and global brands from Russia in protest at the…
Merkle creates top job to bring media and CXM closer
Dentsu-owned data-driven marketing agency Merkle has created the new role of managing director of its media practice, as part of…
Merkle promotes solutions chief to lead strategy team
Dentsu-owned agency Merkle has created the new role of practice lead of its UK strategy team to drive client progress…
Aquila brand ‘retired’ as Merkle completes integration
Merkle scrapping its data analytics brand Merkle Aquila some three years after acquiring the company and folding it into the…
Publicis and Heineken open data-driven agency, Le Pub
Heineken is joining forces with Publicis Groupe to launch a new creative agency model, dubbed Le Pub, which will be…
Dentsu discards Aegis for ‘international’ agency brand
Dentsu Group is ditching the Aegis name from its international network, seven years after taking on the mantle following its…
Dentsu Aegis hires EE digital boss as chief data officer
The Dentsu Aegis Network has gone client-side to appoint a new chief data officer, poaching EE’s head of digital products…
Dentsu buys digital agency to boost Merkle operations
Dentsu Aegis Network is continuing to strengthen the operations of data-driven agency Merkle by acquiring Namics AG, a leading full-service…
Dentsu acquires B2B insights company to boost Gyro
Dentsu Aegis Network is bolstering its commitment to B2B marketing by acquiring global insights company B2B International, which will become…