Dentsu Creative recruits UK chief experience officer

Dentsu Creative, the group’s new global experience network formed by uniting agencies including DentsuMB, 360i, Isobar and Whitespace, has drafted in Engine Creative’s Rob Chalmers as chief experience officer.

Reporting to EMEA and UK chief executive James Morris, Chalmers will be the creative lead for the experience practice, overseeing an integrated team of 90 across the UK. He will work chief operating officer EMEA Ete Davies, his former boss at Engine, to connect with the network’s entities across the region.

The 400+ strong UK agency’s clients include Clarins, Shiseido, Asahi, Visit Scotland and the Royal Academy of Music.

Chalmers has been chief experience officer at Engine since 2019, and is said to have played a central role in evolving the group’s offer and product, overseeing all digital and experience work for clients including Cazoo, PizzaExpress, Jägermeister, MoneySuperMarket and Apple.

Prior to Engine, Chalmers was executive creative director at R/GA APAC, working on brands such as Nike, Google, Samsung, Toyota Australia, and Standard Chartered.

Morris said: “Rob is an exceptional creative entrepreneur who thinks through products and services to imagine new things. As a network designed for today and what comes next, there is no better talent to lead our experience practice, create new markets and opportunities for our clients, driving measurable business growth and customer value.”

Chalmers added: “Everything I have done has involved building new creative capabilities to help brands solve their next big problem through experience. To have that reflected not only in the agency’s ambition for modern creativity, but in its existing capabilities, diverse people and perspectives is even better.”