Dentsu BX comes to UK to take on major consultancies

Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together data and technology-driven creativity with management consulting and human-centric design in a bid to sustainably grow organisations and prepare them for the future.

Originally launched in Japan, the agency maintains the move is a “significant development” in its global market offering, representing its strategic vision to be the world’s leading integrated growth partner.

With integrated experience in data, insights, customer experience and creativity, spanning Dentsu’s network of six agencies (Merkle, iProspect, Carat, Dentsu X, Dentsu Creative and Tag), BX is at the intersection of consulting and creative strategy, enabled by technology.

Dentsu’s 400-strong global community of BX specialists are already creating solutions for some of the world’s top brands across telco, financial services, FMCG and retail.

BX claims to enable brands to achieve a range of outcomes in their transformation journeys: creating new business models to aid revenue diversification; launching new products, services, and strategies to market that fulfil what customers need now and in the future; redesigning organisations to ensure they remain adaptable amid today’s dynamic economic environment; and delivering cultural and change management programmes that ensure the successful adoption of new tools and processes.

Through BX, Dentsu insists it delivers on its promise to innovate to impact, by reframing challenges and examining the obstacles in new ways, leveraging untapped opportunities that generate long-term positive impact for business, people and society – the Japanese “Sanpo Yoshi” philosophy of success through responsibility.

Dentsu’s UK&I BX practice is a core part of the wider UK&I strategy community, led by UK&I group chief strategy officer Dan Truman (pictured).

He said: “The launch of our business transformation capability marks a pivotal moment for Dentsu in the UK&I. In a rapidly changing business environment, organisations need more than just innovation – they need a partner that can transform challenges into opportunities for sustainable growth. Our mission is to build a legacy of positive impact for businesses, people, and society.”