Why Covid-19 may be trigger for digital transformation
Everyone wants to know what makes a successful digital transformation programme and how brands can embrace digital to transform their business….
digital transformation
Digital transformation fuels intergenerational warfare
Digital transformation programmes have been hailed as the panacea to all business ills but, it seems, the race to boost…
Very Group hunts data experts as Shop Direct is axed
It has been nearly 10 months in the making, but Shop Direct has finally rebranded to the Very Group as…
2019 Review of the Year: Retailers power up for data
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
Digital what? Most boards still stuck in the dark ages
UK bosses are becoming increasingly out of touch with the digital skills required to respond to market demands, despite growing…
Forget Edgar, it’s data that’s really firing up John Lewis
John Lewis and Waitrose might have launched their first joint Christmas campaign only last week but behind the scenes the…
Dixons Carphone drafts in top duo for digital revamp
Dixons Carphone has become the latest major retailer to bring in new digital and tech executives as it ramps up…
Merlin plots digital overhaul for single customer view
Merlin Entertainments, the company which runs Alton Towers in the UK as well as Legoland and Madame Tussauds across international…
Digital transformation spend to hit $7.4 trillion by 2022
Digital transformation may have been dismissed by some as the Emporer’s New Clothes but it continues to attract the megabucks,…
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…