Publicis Sapient eyes data boost with AWS partnership
Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning…
digital transformation
Man City signs Publicis Sapient as global digital agency
Manchester City FC has signed a multi-year global partnership with Publicis Sapient, to support the club’s ongoing digital transformation strategy,…
Burberry brings in Costa chief for digital transformation
Luxury fashion brand Burberry is ramping up its data-driven strategy with the appointment of a senior executive from Costa Coffee…
Accenture Song picks Google chief to drive clients’ DX
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
Dentsu BX comes to UK to take on major consultancies
Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together…
Valtech swoops for Kin + Carta in £239m acquisition
Valtech, the global digital business with more than 6,000 employees but a low profile in the media, has acquired print giant…
Tesco Labs chief Hickson nets top role at H&M Group
H&M Group is bolstering its senior technology team with the appointment of head of Tesco Labs and group innovation Jo…
Marriott books in Sapient for AI-driven search revolution
Marriott International’s global home rental division has joined forces with Publicis Sapient to test a “revolutionary” generative AI-powered search tool…
Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
M&S appoints WPP chief Higham as new digital boss
Marks & Spencer has raided WPP to appoint a successor to chief digital and technology officer Jeremy Pee, who left…