N Brown gets back in shape with digital transformation
N Brown, the one-time lumbering mail order giant, has proved that digital transformation does not have to be “all pain,…
digital transformation
Brilliant Noise scoops Asashi Europe marketing overhaul
Asahi Breweries Europe Group, home to brands including Asahi Super Dry, Pilsner Urquell and Lech, is plotting a major overhaul…
Wunderman grabs Centrica CRM brief in WPP triumph
Wunderman Thompson has emerged as the big winner from the Centrica global integrated account review after the agency helped WPP…
Forget digital transformation, data transformation is key
Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meetings…
Centrica set to pull the plug on Ogilvy after 12 years
Ogilvy is set to lose its hold on the British Gas CRM business – which it has held since 2007 –…
RHS in digital transformation as membership blossoms
The Royal Horticultural Society is implementing a new digital membership scheme with the aim of boosting customer engagement among the…
Shop Direct drafts in top team for digital transformation
Shop Direct – the company behind Littlewoods and Very.co.uk – is ramping up its data-driven digital transformation with the appointment…
Digital ‘go-slow’ hampering single customer view plans
Almost half of all businesses could be falling behind in an increasingly digital world, according to a new report which…
NatWest launches academy to boost in-house data skills
NatWest is bolstering its commitment to tackling the data skills shortage by launching its own data academy to train staff…
Jockey Club boosts CX with Amaze Realise site rebuild
The Jockey Club – the largest commercial group in British horseracing which runs Aintree, Epsom and Cheltenham race courses –…