Marketers stuck in never-ending loop of transformation
Marketing transformation is no longer a project with an endpoint but a perpetual state of evolution for major global brands,…
digital transformation
Motorsport UK picks agency to steer transformation
Motorsport UK, the organisation that oversees every level of the sport, from grassroots and club racing through to elite championships,…
John Lewis recruits first digital and omnichannel chief
John Lewis is bolstering its digital transformation and omnichannel strategy with the appointment of its first chief digital and omnichannel…
New chief to drive AI roadmap for motorway services
Britain’s motorway drivers could soon be benefitting from the rise of AI and other digital technologies to improve customer service,…
Publicis Sapient eyes data boost with AWS partnership
Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning…
Man City signs Publicis Sapient as global digital agency
Manchester City FC has signed a multi-year global partnership with Publicis Sapient, to support the club’s ongoing digital transformation strategy,…
Burberry brings in Costa chief for digital transformation
Luxury fashion brand Burberry is ramping up its data-driven strategy with the appointment of a senior executive from Costa Coffee…
Accenture Song picks Google chief to drive clients’ DX
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
Dentsu BX comes to UK to take on major consultancies
Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together…
Valtech swoops for Kin + Carta in £239m acquisition
Valtech, the global digital business with more than 6,000 employees but a low profile in the media, has acquired print giant…