Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning technologies and supercharge clients’ personalised customer experiences, with the ultimate aim of reducing churn and enhancing loyalty.
While the two businesses have worked together for a number of years, the new collaboration will build solutions that combine the agency’s capability across its Strategy, Product, Experience, Engineering and Data and AI (Speed) methodology – Publicis Sapient’s approach to digital business transformation– and AWS’ cloud services to help customers across industries accelerate migration of legacy workloads to the cloud.
As part of the collaboration, Publicis Sapient has launched an AWS business unit, investing in teams and capabilities in business development, sales, marketing, and operations, as well as business analysts, and data and AI scientists.
Publicis Sapient will create new use cases designed to help enterprises use their data with generative AI tools to create and scale personalised digital assets that support end-customer conversion, acquisition, and retention.
Additionally, the effort aims to help enterprises optimise and automate the software development lifecycle to support more efficient software development and faster speed to market.
Joint customers will also benefit from access to Publicis Sapient’s tools, including Bodhi, an enterprise-ready AI/ML platform built on AWS, which helps customers deploy and scale generative AI use cases.
Bodhi leverages Amazon SageMaker and Amazon Bedrock to offer customers vast model selection and enterprise-grade capabilities, as well as safeguards, data protections, and responsible AI principles to give customers confidence, flexibility, and control when building and deploying production-ready use cases.
Additionally, customers can leverage Publicis Sapient’s Slingshot, an AI-powered platform built off Bodhi that helps accelerate legacy modernisation.
Publicis Sapient chief executive Nigel Vaz said: “We’re excited to deepen our commitment by combining the world’s most broadly adopted cloud with our extensive experience in driving digital business transformation.
“Our collaboration puts the power of AWS’ advanced generative AI services at the fingertips of our shared C-suite customers globally, from CEOs to CIOs and CMOs, to deliver transformative value with AWS security, reliability, and scalability.
“Together, we will create solutions that transform how businesses operate IT and deliver innovative products, services, and experiences.”
AWS chief executive Matt Garman added: “In today’s business landscape, personalisation at scale is key. Our collaboration with Publicis Sapient merges AWS’s advanced AI services and industry-leading security with their digital transformation prowess. Together, we’re accelerating cloud adoption and deploying production-ready AI solutions.
“By combining our enterprise-grade capabilities with Publicis Sapient’s Speed methodology, we’re helping businesses across industries harness data to forge deeper customer connections and drive significant business outcomes.”
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