Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally completed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
Publicis appoints Microsoft data chief to top Spine role
Publicis Group is bolstering the senior team for data platform Publicis Spine by appointing Microsoft global digital and analytics chief…
Gyro hires Publicis chief Emma Rush to lead UK agency
Gyro UK has appointed Publicis managing director of data services and transformation Emma Rush as president, effectively succeeding Kate Howe…
Publicis hires Isobar chief to run data platform Spine
Publicis Group has appointed Isobar chief executive Karl Weaver as UK country lead for Publicis Spine, the agency’s insight platform…
Publicis unites data and tech for ‘individual targeting’
Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…
Annette King ditches Ogilvy to spearhead Publicis UK
Ogilvy UK chief executive Annette King – who has been at the WPP agency for 17 years – has been…
Kitcatt sticks the boot in as Publicis is forced to pay up
Paul Kitcatt has launched a scathing attack on his former bosses at Publicis Group – including Maurice Lévy himself –…
Chemistry and Kitcatt Nohr ditched in Publicis shake-up
Two of the biggest direct marketing agency brands in the UK are being axed in a major Publicis Group shake-up…
And now the wait – Kitcatt Nohr ruling may take months
Lawyers on both sides of the Kitcatt Nohr versus Publicis High Court case have now wrapped up their arguments, although…