‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
Friends, colleagues and leading industry figures have paid tribute to FCB Global chief Nigel Jones – former junior chess champion,…
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
Publicis Groupe is launching a new data-driven content platform, which it insists is a next-generation tool dedicated to accelerating omnichannel…
ITV is bolstering its data-driven addressable advertising on the ITVX platform through a partnership with Publicis Media which it is…
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…
Dream Games, the mobile gaming firm behind the best-selling Royal Match video game, has handed its multimillion pound UK media…
Publicis Groupe says it is looking for more bolt-on acquisitions after hailing the growth of its digital and data-driven businesses…
Kitcatt Nohr Alexander Shaw co-founder Vonnie Alexander has joined intermediary AAR to take on its CRM and customer experience brief,…