‘Playing safe’ the riskiest strategy for global campaigns
Brand owners wanting to discover the secret to effective multi-market advertising are being urged to ditch the temptation to play…
Publicis
Axa brings in Publicis Sapient to scale global AI strategy
Axa has expanded its relationship with Publicis Groupe by entering a strategic partnership with Publicis Sapient to accelerate the next…
Lloyds goes back to the 1990s for £5k deposit launch
Lloyds is rolling back the years with the launch of a new nationwide campaign to highlight the arrival of its…
Publicis swoops for data giant LiveRamp in $2.2bn deal
Publicis Groupe has agreed to buy US data-driven marketing giant LiveRamp in a $2.2bn deal, as the French agency group…
Publicis and Microsoft plot business-wide AI solution
Publicis Groupe and Microsoft are expanding their strategic partnership to build an AI-powered solution that they claim will not only…
Axa’s ‘Three Words’ nets top WARC ranking for Publicis
Publicis Conseil Paris’ work for insurance brand Axa, ‘Three Words’, has emerged as the most awarded campaign for creativity, according…
Foster’s ad calls on all ‘t*ssers, b*llends and d**kheads
Heineken UK brand Foster’s is aiming to get under the skin of British men with a tongue in cheek campaign…
Publicis London hires duo as global creative directors
Publicis London has appointed joint global creative directors, as part of plans to strengthen chief creative officer Noël Bunting’s leadership…
Publicis London hires first junior creative scheme team
Publicis London has made the first appointments within its new dedicated programme designed to nurture internationally minded junior creative talent…
Publicis opens LePub in the UK as expansion continues
Publicis Groupe has launched its LePub agency into the UK market, with founding clients Heineken and Tinder, just months after…