Publicis swoops for retail digital ad platform CitrusAd
Publicis Groupe is beefing up its data-driven marketing capabilities with the acquisition of the CitrusAd digital advertising platform, used by…
Publicis
Digitas tightens grip on E.On account with new brief
Energy giant E.On has expanded its relationship with Digitas UK, 18 months after it became the brand’s digital experience agency…
Publicis launches apprentice scheme for diversity push
Young people from marginalised communities are being offered a new path into advertising with the launch of a Publicis Groupe-backed…
Publicis gets its tentacles on Octopus to net B2B catch
Further proof that B2B marketing is the flavour of the month has emerged with Publicis Groupe UK acquiring integrated agency…
Epsilon fingered in US lawsuit over selling scam data
The former owner of data-driven marketing giant Epsilon has been forced to cough up $150m (£110m) in an effort to avoid…
Publicis and Heineken open data-driven agency, Le Pub
Heineken is joining forces with Publicis Groupe to launch a new creative agency model, dubbed Le Pub, which will be…
Publicis switches on the ‘Power of One’ to scoop E.On
E.On, the German owned energy company which last year became the first of the “big six” UK power giants to…
Epsilon shields Publicis from worst excesses of outbreak
Publicis Groupe has hailed the performance of data-driven marketing division Epsilon for providing a major buffer against the Covid-19 pandemic,…
Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…