Publicis and Heineken open data-driven agency, Le Pub
Heineken is joining forces with Publicis Groupe to launch a new creative agency model, dubbed Le Pub, which will be…
Heineken is joining forces with Publicis Groupe to launch a new creative agency model, dubbed Le Pub, which will be…
E.On, the German owned energy company which last year became the first of the “big six” UK power giants to…
Publicis Groupe has hailed the performance of data-driven marketing division Epsilon for providing a major buffer against the Covid-19 pandemic,…
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Publicis Group’s $3.95bn (£3.1bn) acquisition of Epsilon – claimed to provide clients with “data capabilities that are second to none”…
Publicis Groupe has shaved $450m (£360m) off the price of data-driven marketing giant Epsilon, closing the deal for a final…
Two years after the Arc London brand was brought back from the dead, it has once again been consigned to…
Publicis owned Digitas UK has appointed former Ogilvy head of data analytics Leila Seith Hassan to head up the agency’s data…
Technology firms should be forced to pay extra tax to compensate online users for the use of their personal data,…