£17.6m Fujitsu deal to boost Specsavers data strategy
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…
digital transformation
Amaze promotes strategy chief to link digital and design
St Ives-owned digital agency Amaze has promoted strategy director Alex Comyn to the new role of chief strategy officer to…
AA hails CRM strategy for halting membership crash
The Automobile Association has hailed the implementation of a new CRM strategy for reversing a disastrous decline in breakdown membership,…
Tech anxiety piles pressure on besieged marketers
No-one ever said that a marketer’s job was simple – or stress free – but those professionals who are struggling…